Our story
ICON Whitening is the culmination of many years of research and hard work. We searched the world to find the safest and most effective teeth whitening ingredients and methods, to replace expensive professional teeth whitening treatments typically delivered in dental surgeries.
We wanted to give our customers all the benefits of more expensive treatments without the expense and inconvenience of traditional methods.
We understood that our customers lead busy lives and wanted to be able to look their best, no matter where they were. They wanted an effective, safe and take-anywhere solution to a brighter smile. So, after extensive research, trials and testing ICON Whitening was born and quite frankly we’ve never looked back.
Now people all over the world are enjoying our impressive teeth whitening results without damaging their tooth enamel, without sensitising their gums and without outlaying a small fortune on professional treatments.
Whiter teeth are only minutes away
The ICON Teeth Whitening Kit has been designed to deliver maximum results in 6 x 10 minute applications.
Our key ingredients ensure there’s no pain or sensitivity caused throughout the process while delivering results of up to 8 shades whiter teeth.
Safe and gentle teeth whitening
All you need in one comprehensive Kit.
Our formula and active ingredients conform to Australian Standards and dental guidelines. They have been checked for efficacy and purity. You can be assured that they are gentle and effective, designed to minimise sensitivity, whilst maximising their whitening power.
Whiter teeth as easy as 1, 2, 3
STEP 1: Fit the mouth tray to the LED light.
STEP 2: Apply the gel to the mouth tray.
STEP 3: Place in the mouth, turn on and whiten.
The ICON Teeth Whitening Kit has been designed to deliver maximum results in 6 x 10 minute applications. Our key ingredients ensure there’s no pain or sensitivity caused throughout the process while delivering results of up to 8 shades whiter teeth.
We’re the teeth whitening specialists.
We’ve spent years researching and developing the safest and most effective teeth whitening solutions available.
- Products that really work.
- Safe and Gentle.
- Complies with Australian Standards.
- Designed in Australia.
- Australian owned.
- Use with confidence.
All you need in one comprehensive kit
Fast, safe and effective teeth whitening that you can take with you anywhere.
- 1 x ICON LED Teeth Whitening Light
- 1 x ICON Teeth Whitening Tray
- 3 x ICON Teeth Whitening Gel Pens
- 1 x ICON Teeth Whitening Instruction Brochure 1 x ICON Teeth Whitening Shade Chart
FAQs
- How long before I start seeing results?
You should start to notice results even after your first use, but best results should be noticed (6-8 shades white) within approx 10-12 applications. - How often should I repeat the process?
We recommend that you use your ICON Teeth Whitening Kit at least twice a day for the first 7-10 days or until your desired shade is achieved. After that, you may consider using the kit every two days or so. Smokers, Tea and Coffee drinkers may need to use the kit more often to remove unwanted stains. - Is Teeth Whitening Safe?
Yes! Our formula and active ingredients conform to Australian standards and dental guidelines. - Can I share my kit?
For hygiene reasons we recommend that you do not share your kit. - Can I paint the gel directly on to my teeth?
Yes! Directly painting the gel on to your teeth can be a great way to ensure that you’re not using too much gel, and also that you’re not overfilling the mouthpiece. Overfilling the mouthpiece can cause the gel to come in to contact with the gums, which may cause sensitivity in some people. If sensitivity occurs discontinue use for a few days, and attempt to reduce the amount of gel you’re using. Discontinue if symptoms persist. - How long should your kit last?
ICON Teeth Whitening Gel Pens: Each pen contains 10ml of our special teeth whitening gel. Application sizes can vary, however each pen should last you around 5-10 days if you’re using it twice a day (as directed). So the three pens should last you up to one month. We recommend replacing your unused pens approx 12 months from the date of purchase. - Can I purchase replacements?
Yes! Replenishments for all ICON Teeth Whitening components are available on-line and can be conveniently purchased via our website. - How long will my products take to reach me?
Products are normally dispatched on the same business day and under most circumstances should reach you withing 1-2 working days. International deliveries may take slightly longer, and customs may occasionally cause delays beyond our control. ICON offers standard or Express Delivery. Please check our Shipping section for full details. - Does ICON guarantee its products?
Yes! In the unlikely event that you are not completely satisfied with the results, we offer a money back guarantee. See Terms and Conditions for full details.




